Brand strategy
Positioning, messaging and identity direction. Get this part wrong and everything after it becomes expensive guesswork — which is usually how it goes.
Available for freelance projects
Marketing that
Marketing that
actually earns its budget.
I'm Anand Kallam. Twenty years of marketing and sales inside multinational companies. Now on my own account, working directly with founders.
20+
Years of marketing
& sales leadership
& sales leadership
20
Years inside MNC
structures & governance
structures & governance
360°
Full funnel: brand,
demand and sales
demand and sales
What I believe
Marketing is not a cost centre.
Marketing is not a cost centre.
It is a revenue function.
I started on the sales floor, learning what a customer actually says yes to, and what a pitch can never fix. That hasn't changed. I put positioning, demand and revenue on a single page, and I report on it honestly.
You work with meNo account managers, no layers. Twenty years of judgement, delivered by the person who has it.
Numbers or it didn't happenEvery activity ties to a metric. If a channel isn't working, I'll say so and tell you where to move the money.
Senior from day oneBoard-level thinking, hands-on delivery. The same standard you'd get inside a large organisation.
About
Twenty years in the room
Twenty years in the room
where the number is decided.
I started in sales, in front of customers, learning what people actually say yes to and what a pitch can never fix. Marketing came later. It was never really a different job: create the demand, then show up in the quarter's result.
Twenty years inside multinationals followed. Brand and commercial roles, budgets large enough to lose, product launches, pipeline work, and teams to build. Global scope, hard deadlines, real scrutiny — everything written down and reviewed.
I'm independent now. The rigour stays; the layers come off. I work with founders and small teams who would rather fix the thing than discuss fixing the thing.
"Strategy without numbers is a wish."
20 years inside MNCs
Global brands, board reporting, and decisions that have to survive a P&L review.
Brand, demand and sales in one head
Positioning and content through to closed revenue. No handoff in the middle.
Built and led teams
Marketing and sales functions. Hiring them, running them, making them better.
India and overseas
Multi-market campaigns, regional nuance, partners in other time zones.
Now independent
Direct access, quick turnarounds, and no committee standing between you and the work.
A note on the photos
The photograph above is me. The rest of the imagery on this page is
free-to-use stock (CC0) standing in for the working environment —
StockSnap.io. No attribution required, but they deserve the credit.
Expertise
Hire the whole function, or just the part that hurts.
Take one piece of it, or hand me the whole desk. Fixed scope, fixed dates, and a written update every week.
Growth & demand generation
Paid, content, SEO and campaigns. Judged on pipeline.
Performance marketing
Where the budget goes, which creative survives contact with the market, and why the landing page is quietly losing people.
Sales enablement & revenue ops
Who you're selling to, how leads get scored, what the sales team is actually handed, and whether the forecast is real.
Content, SEO & social
Search-led content and thought leadership. The measure is what still brings traffic in eighteen months.
Fractional marketing lead
A senior marketing brain on a part-time retainer — strategy, reviews, reporting, and someone around to push back.
Not on the list?
This is the menu, not the boundary. If you have a problem that sits across two of
these — or none of them — ask anyway. Roughly a third of the work I've taken
on didn't have a name when it started.
Journey
From the sales floor to an independent practice.
Two decades, in the order they actually happened.
Before you read this
I've kept the employers and dates out of this section for now. They're the first
thing any sensible client asks for, and I'd rather walk you through it properly
on a call than print it here — add your company names and years above each
step when you're ready.
The foundation
Sales & commercial learning
Early career · field and inside sales
In front of customers from the start. Objection handling, negotiation, and what a badly run pipeline actually costs once you've carried one.
Step up
Marketing & brand management
MNC · brand and communications
Moved to the marketing side and stayed there. Brand planning, creative, campaigns, and holding agencies to the brief they signed.
Scaling
Regional & national leadership
MNC · multi-market, multi-channel
Teams, budgets, several markets at once. Set up the measurement that made marketing answerable for revenue instead of activity.
Peak MNC
Senior marketing & sales leader
MNC · leadership and P&L exposure
Go-to-market planning, forecasting, board reporting. The phase where marketing and sales finally had to read from the same number.
Now
Independent marketing consultant
Open for projects
Twenty years of corporate rigour in a much smaller and faster setup, working directly with founders and growth-stage teams.
Process
Simple, honest, no surprises.
Nothing here needs a committee.
Step 01
Discovery call
Thirty minutes, free. Where you are, what's stuck, and whether I'm the right person for it. If I'm not, you'll hear that on the call.
Step 02
Audit & strategy
A written diagnosis of the funnel, the brand and each channel — then a 90-day plan with a number against every line.
Step 03
Execute
The work gets built and shipped. Weekly update with links to the actual drafts, campaigns and dashboards.
Step 04
Measure & scale
One dashboard, one number per channel. More into what works, less into what doesn't. If something is failing I'll say so before you have to ask.
Taking on new clients
Let's build your growth engine.
Fill it in and it opens WhatsApp with your message written for you. Or just call — I pick up.
WhatsApp+91 85238 80467 · fastest reply
›
Call directlyMon – Sat, 9am to 8pm IST
›
Book a discovery call30 minutes, free, no obligation
›
AvailabilityLimited new clients each quarter
Open
Send a WhatsApp messageFill this in — it opens WhatsApp, pre-written
